Posts Tagged ‘Modern Sporting Rifles’

By Ruth Goodman

umpire safe

I am declaring it official. The gun-buying panic is over. The mad rush to arms following the Sandy Hook tragedy (and the politicians’ attempts to exploit it) has finally come to an end. In case you were out of the country or otherwise occupied during the last two years, let me bring you up to speed. The gun industry was already experiencing high activity thanks to the reelection of our current president when tragedy struck in Newtown, Connecticut. Immediately following the reports of a school shooting AR’s began flying off the shelves.

While this picture is not of our store (we did not think to take pictures of our empty racks and shelves), it is remarkably similar to what happened to us.

While this picture is not of our store (we did not think to take pictures of our empty racks and shelves), it is remarkably similar to what happened to us.

Most of our inventory of Modern Sporting Rifles was gone within a week, all of it was gone within a few weeks. (On our busiest day, we went from a regular staff of 5 to 9 and still had customers lined up to the door.) Once all the AR’s were gone, attention turned to handguns. Self-defense purposed handguns became impossible to keep in stock. The rapid rise in handgun purchasing led to ammo shortages in nearly all the popular calibers. For most calibers, the supply quickly caught up with demand and the shortage ceased to be a problem many months, if not a year, ago. The notable exception to that is .22 ammo. In our store, the .22 ammo shortage began around the same time the rest of the calibers were catching up with demand and has continued on from that time. The most bizarre thing to many of us in the industry, is how long it has taken .22 ammo to catch up. A full year later and we still have a very limited supply of .22 and impose strict limits on how many boxes a customer can purchase. 

However, as we entered Spring we noted a marked slow-down in our store. As we talk with others from around the country, we are hearing of the return of the normal “summer slow season.” Gun stores and industry reps for national companies are reporting an industry-wide slow-down of purchases and firearms activity (with the exception of states that recently enacted increasingly infringing gun laws). I believe this slow season feels much slower to many, because it stands in stark contrast to the record making sales of the last two years. We have been so busy for so long, that record busy became the new normal. Stores increased staffing and ordered more product, producers ramped up production, etc… 

out of breath

Now that pre-chaos norms have reinstated themselves, this is the perfect opportunity for us all to rest and catch our breath. It’s a chance to look up from the daily activities and see the bigger picture. How many of the recent gun-buyers were first time buyers that now need training, supplies, and support? How can we as an industry meet those needs? Women are steadily increasing their presence in the firearms world. What can we do to encourage and support that growth? Have the local demographics changed in the last two years? Should a store focus more on building their online presence or on their brick-and-mortar functionality? There are countless questions we, as an industry, can ask ourselves at this time. Now is the chance for each of us to really sit down and evaluate ourselves as a store, an industry member, a service provider, and a member of the community. 

Let us all make the most of this time and catch our breath.